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      <record key="001" att1="001" value="LIB906455601" att2="LIB906455601">001   LIB906455601</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="100" subkey="">keegan, warren j.</field>
      <field key="331" subkey="">global marketing management</field>
      <field key="403" subkey="">4. ed.</field>
      <field key="410" subkey="">englewood cliffs, new jersey</field>
      <field key="412" subkey="">prentice-hall</field>
      <field key="425" subkey="">1989</field>
      <field key="433" subkey="">xvi, 783 pp.</field>
      <field key="451" subkey="">the prentice-hall series in marketing</field>
      <field key="451" subkey="h">kotler, philip (ed.)</field>
      <field key="517" subkey="c">from the table of contents: analyzing the global marketing environment; formulating multinational marketing strategies; marketing</field>
      <field key="the" subkey="">multinational marketing program;</field>
      <field key="544" subkey="">12047-A</field>
    </SEQUENTIAL>
  </section>