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      <record key="001" att1="001" value="186937" att2="186937">001   186937</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Politikwissenschaft</field>
      <field key="100" subkey="">Ridout, Travis N.</field>
      <field key="103" subkey="">Associate Professor of Political Science, Washington State University</field>
      <field key="104" subkey="a">Franz, Michael M.</field>
      <field key="107" subkey="">Associate Professor of Government and Legal Studies, Bowdoin College</field>
      <field key="331" subkey="">The Persuasive Power of Campaign Advertising</field>
      <field key="403" subkey="">1. Ed.</field>
      <field key="410" subkey="">Philadelphia</field>
      <field key="412" subkey="">Temple University Press</field>
      <field key="425" subkey="">2011</field>
      <field key="433" subkey="">x, 186 pp.</field>
      <field key="517" subkey="c">from the Table of Contents: Preface; The Role of Campaign Advertising; The Problem of Persuasion; A Brief Primer on Data and</field>
      <field key="Res" subkey="e">arch Design; How Race Context Matters; How Negativity and Emotional Appeals in Ads Matter; How Receivers' Characteristics</field>
      <field key="Mat" subkey="t">er; How Ad Coverage in News Matters; The Future Study of Ad Effects; Appendices: Variable Coding; Full Model Results from</field>
      <field key="Cha" subkey="p">ter 4; Additional Model Results from Chapter 5;</field>
      <field key="540" subkey="">978-1-4399-0333-9</field>
      <field key="544" subkey="">20600-A</field>
      <field key="700" subkey="b">324</field>
      <field key="700" subkey="b">The political process</field>
      <field key="710" subkey="">Political campaigns -- United States</field>
      <field key="720" subkey="">Advertising, Political -- United States</field>
    </SEQUENTIAL>
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