<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="184033" att2="184033">001   184033</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Aufsatz, Zeitschrift</field>
      <field key="076" subkey="">Formalwissenschaft</field>
      <field key="079" subkey="y">http://dx.doi.org/10.1007/s00182-011-0279-5</field>
      <field key="079" subkey="z">Pires, Cesaltina Pacheco - et al., Signaling advertising by multiproduct firms (pdf)</field>
      <field key="100" subkey="">Pires, Cesaltina Pacheco</field>
      <field key="103" subkey="">CEFAGE-UE, Departamento de Gestão, Universidade de Évora, Évora, Portugal</field>
      <field key="104" subkey="a">Catalão-Lopes, Margarida</field>
      <field key="107" subkey="">CEG-IST, Instituto Superior Técnico, Technical University of Lisbon, Lisbon, Portugal</field>
      <field key="331" subkey="">Signaling advertising by multiproduct firms</field>
      <field key="542" subkey="">0020-7276</field>
      <field key="542" subkey="w">1432-1270</field>
      <field key="544" subkey="n">IJOGT40.2011(2);13</field>
      <field key="590" subkey="">International Journal of Game Theory</field>
      <field key="596" subkey="a">40.2011, issue 2, 403 - 425</field>
      <field key="700" subkey="">L14</field>
      <field key="700" subkey="">L15</field>
      <field key="700" subkey="">M37</field>
      <field key="720" subkey="">Quality signaling</field>
      <field key="720" subkey="">Advertising</field>
      <field key="720" subkey="">Multiproduct firms</field>
    </SEQUENTIAL>
  </section>