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      <field key="331" subkey="">Global marketing</field>
      <field key="359" subkey="">Warren J. Keegan ; Mark C. Green</field>
      <field key="403" subkey="">7. ed., global ed.</field>
      <field key="410" subkey="">Harlow [u.a.]</field>
      <field key="412" subkey="">Pearson Education</field>
      <field key="425" subkey="a">2013</field>
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