| Europeana |
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| Bundesland: | Burgenland | |
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| Titel: | Digital advertising | |
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| Autor/Ersteller: | McStay, Andrew | |
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| Schlagwort: | Werbung | |
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| Beschreibung: | Includes bibliographical references and index | |
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| Beschreibung: | Machine generated contents note: IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions | |
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| Verleger: | Basingstoke u.a. | |
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| Verleger: | Palgrave Macmillan | |
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| Datum: | 2010 | |
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| Datum/veröffentlicht: | 2010 | |
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| Objekttyp: | Text | |
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| Umfang: | VIII, 274 S. : Ill., graph. Darst. | |
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| Format: | Druckschrift: nicht spezifiziert | |
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| Identifikationsnummer: | 978-0-230-22241-0 | Vokabular: URI
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| Identifikationsnummer: | pbk. | Vokabular: URI
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| Identifikationsnummer: | 978-0-230-22240-3 | Vokabular: URI
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| Identifikationsnummer: | 000039123 | Vokabular: Unique identifier
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| Digitales Objekt - Link: | http://opac.fh-burgenland.at/repository/cover/978-0-230-22241-0.gif | type~: Image
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| Ist Version von: | 1. publ. | |
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| Sprache: | eng | |
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| Verbundene Objekte: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3353793 | Titel: Inhaltsverzeichnis
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| Verbundene Objekte: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3353792 | Titel: Inhaltsverzeichnis
|
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| Verbundene Objekte: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3353793&custom%5Fatt%5F2=simple%5Fviewer | Titel: Inhaltsverzeichnis
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| Information |
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| OAI Archiv: | FHE | |
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| OAI Sammlung: | FHE | |
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| OAI Interne ID: | FHE/000000039123 | |
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| OAI Datum: | 2013-02-19T02:49:29Z | |
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co-funded by the European Commission