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      <field key="331" subkey="">Hamburger Schriften zur Marketingforschung</field>
      <field key="405" subkey="">1.1996 -</field>
      <field key="410" subkey="">München [u.a.]</field>
      <field key="412" subkey="">Hampp</field>
      <field key="425" subkey="b">1996</field>
      <field key="542" subkey="a">$$a1430-5429</field>
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