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      <field key="070" subkey="">FSE</field>
      <field key="070" subkey="a">DNB</field>
      <field key="070" subkey="b">FSE</field>
      <field key="100" subkey="">$$L000020124$$aResnick, Evelyne</field>
      <field key="331" subkey="">Wine brands</field>
      <field key="335" subkey="">success strategies for new markets, new consumers and new trends</field>
      <field key="359" subkey="">Evelyne Resnick</field>
      <field key="410" subkey="">Basingstoke</field>
      <field key="412" subkey="">Palgrave Macmillan</field>
      <field key="425" subkey="a">2008</field>
      <field key="433" subkey="">256 S.</field>
      <field key="435" subkey="">24cm</field>
      <field key="540" subkey="a">$$a0-230-55403-2$$b(hbk.) : £25.00</field>
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      <field key="740" subkey="s">Wine</field>
      <field key="740" subkey="s">Advertising</field>
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      <field key="FMT" subkey="">MH</field>
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