<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="000014004" att2="000014004">000014004 001   L 000014004</record>
      <field key="002" subkey="a">20050428</field>
      <field key="003" subkey="">20110405</field>
      <field key="026" subkey="">AC01340952</field>
      <field key="030" subkey="">z|1dcr|||||17</field>
      <field key="036" subkey="a">US</field>
      <field key="037" subkey="b">eng</field>
      <field key="050" subkey="">a|a|||||||||||</field>
      <field key="051" subkey="">s||||||</field>
      <field key="070" subkey="">WUW</field>
      <field key="070" subkey="b">WUW</field>
      <field key="100" subkey="">$$L000006562$$aKeegan, Warren J.</field>
      <field key="331" subkey="">Global marketing management</field>
      <field key="359" subkey="">Warren J. Keegan</field>
      <field key="403" subkey="">5. ed.</field>
      <field key="410" subkey="">Englewood Cliffs, NJ</field>
      <field key="412" subkey="">Prentice-Hall</field>
      <field key="425" subkey="a">1995</field>
      <field key="433" subkey="">XIX, 828 S.</field>
      <field key="434" subkey="">Ill., zahlr. graph. Darst., Kt.</field>
      <field key="517" subkey="">$$aLiteraturangaben</field>
      <field key="540" subkey="a">$$a0-13-359134-4</field>
      <field key="700" subkey="b">$$L000000557$$a658.84</field>
      <field key="740" subkey="u">Export marketing</field>
      <field key="740" subkey="u">Management</field>
      <field key="740" subkey="u">Export marketing</field>
      <field key="740" subkey="u">Management</field>
      <field key="740" subkey="u">Case studies</field>
      <field key="902" subkey="s">$$L000000068$$aInternationales Marketing</field>
      <field key="902" subkey="s">$$L000000613$$aMarketingmanagement</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20050428$$h155100</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20050428$$h155107</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100211$$h125741</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100211$$h130003</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20110405$$h143648</field>
      <field key="FMT" subkey="">MH</field>
      <field key="GTU" subkey="">Prentice-Hall international editions</field>
      <field key="GTU" subkey="">&lt;&lt;The&gt;&gt; Prentice-Hall series in marketing</field>
      <field key="LDR" subkey="">----8nM2.01000024------h</field>
    </SEQUENTIAL>
  </section>