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      <field key="100" subkey="">$$L000006501$$aBradley, Frank</field>
      <field key="331" subkey="">International marketing strategy</field>
      <field key="359" subkey="">Frank Bradley</field>
      <field key="403" subkey="">2. ed., 2. [print.]</field>
      <field key="410" subkey="">London [u.a.]</field>
      <field key="412" subkey="">Prentice-Hall</field>
      <field key="425" subkey="a">1996</field>
      <field key="433" subkey="">XXVII, 650 S.</field>
      <field key="434" subkey="">graph. Darst.</field>
      <field key="517" subkey="">$$aLiteraturangaben</field>
      <field key="537" subkey="">Aufnahme aufgrund e. Titelblattkopie!</field>
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      <field key="700" subkey="f">$$L000004390$$a85.40</field>
      <field key="740" subkey="u">Export marketing</field>
      <field key="740" subkey="u">Management</field>
      <field key="902" subkey="s">$$L000000068$$aInternationales Marketing</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20040303$$h083731</field>
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