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      <record key="001" att1="001" value="LIB902747708" att2="LIB902747708">001   LIB902747708</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="087" subkey="a">34</field>
      <field key="100" subkey="b">thorelli, h.b. (ed.)</field>
      <field key="331" subkey="">international marketing strategy</field>
      <field key="335" subkey="">selected readings</field>
      <field key="403" subkey="">1. ed.</field>
      <field key="410" subkey="">harmondsworth, baltimore, ringwood</field>
      <field key="412" subkey="">penguin books</field>
      <field key="425" subkey="">1973</field>
      <field key="433" subkey="">380 pp.</field>
      <field key="451" subkey="">penguin modern management readings</field>
      <field key="451" subkey="h">pugh, d.s. (ed.)</field>
      <field key="451" subkey="i">penguin education (ed.)</field>
      <field key="517" subkey="c">from the table of contents: introduction; success formula: harmonizing structure and strategy; inter-nation interfaces: the</field>
      <field key="fus" subkey="i">on of politics and economics; local environment: public policy sets the scene; market structure: demand analysis and market</field>
      <field key="res" subkey="o">urce base; marketing strategy: one-up on the marketing mix; small business and international marketing; global marketing in</field>
      <field key="the" subkey="">multinational corporation; the marketing plan: marketing and economic development;</field>
      <field key="544" subkey="">5928-A</field>
    </SEQUENTIAL>
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