<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="LIB909268800" att2="LIB909268800">001   LIB909268800</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Aufsatz, Zeitschrift</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="100" subkey="">Gao, X.M.</field>
      <field key="103" subkey="">State of Florida, Department of Citrus, Economic Research Department, University of Florida, Gainesville, Florida, USA</field>
      <field key="104" subkey="a">Lee, Jonq-Ying</field>
      <field key="107" subkey="">State of Florida, Department of Citrus, Economic Research Department, University of Florida, Gainesville, Florida, USA</field>
      <field key="331" subkey="">A Factor Analysis Approach to Measure the Biased Effects of Retail Fruit Juice Advertising</field>
      <field key="542" subkey="">0377-7332</field>
      <field key="544" subkey="n">EE20.1995(1);5</field>
      <field key="590" subkey="">Empirical Economics, A Quarterly Journal of the Institute for Advanced Studies, Vienna, Austria</field>
      <field key="596" subkey="a">20.1995, issue 1, 93 - 107</field>
      <field key="700" subkey="">C53</field>
      <field key="700" subkey="">D12</field>
      <field key="700" subkey="">M37</field>
    </SEQUENTIAL>
  </section>