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      <record key="001" att1="001" value="LIB907036405" att2="LIB907036405">001   LIB907036405</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="100" subkey="">Jain, Subhash C.</field>
      <field key="331" subkey="">International Marketing Management</field>
      <field key="403" subkey="">3. Ed.</field>
      <field key="410" subkey="">Boston, Massachusetts</field>
      <field key="412" subkey="">PWS-KENT Publishing Company</field>
      <field key="425" subkey="">1990</field>
      <field key="433" subkey="">xviii, 758 pp.</field>
      <field key="451" subkey="">The Kent Series in Marketing</field>
      <field key="517" subkey="c">from the Table of Contents: Aspects of International Marketing; Economic Analysis of Multinational Trade and Business;</field>
      <field key="Int" subkey="e">rnational Monetary System; International Finance and Accounting; Regional Market Agreements; Economic Environment; Cultural</field>
      <field key="Env" subkey="i">ronment; Political Environment; Legal Environment; International Marketing Research; Segmenting the International Market;</field>
      <field key="Pro" subkey="d">uct Policy and Planning; International Pricing Strategy; International Channels of Distribution; International Advertising;</field>
      <field key="Mul" subkey="t">inational Sales Management and Foreign Sales Promotion; Export Marketing; Organization and Control in International</field>
      <field key="Mar" subkey="k">eting; Marketing Planning and Strategy for International Business;</field>
      <field key="540" subkey="">0-534-92131-0</field>
      <field key="544" subkey="">13332-A</field>
    </SEQUENTIAL>
  </section>