<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="LIB904673303" att2="LIB904673303">001   LIB904673303</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="087" subkey="a">23</field>
      <field key="100" subkey="b">shocker, allan d. (ed.)</field>
      <field key="104" subkey="b">greyser, stephen a. (pr.)</field>
      <field key="331" subkey="">analytic approaches to product and marketing planning</field>
      <field key="403" subkey="">1. ed.</field>
      <field key="410" subkey="">cambridge, massachusetts</field>
      <field key="412" subkey="">marketing science institute</field>
      <field key="425" subkey="">1979, april</field>
      <field key="433" subkey="">viii, 492 pp.</field>
      <field key="451" subkey="">marketing science institute report; no. 79-104</field>
      <field key="451" subkey="i">marketing science institute, cambridge, massachusetts (msi) (ed.)</field>
      <field key="507" subkey="">workshop on analytic approaches to product and marketing planning ; american marketing association (sp.) ; marketing science</field>
      <field key="ins" subkey="t">itute (sp.) ; university of pittsburgh (sp.) ; university of pittsburgh ; 1977, november 18-19</field>
      <field key="517" subkey="c">from the table of contents: alternative analytic approaches to product-marketing planning; understanding the competitive</field>
      <field key="env" subkey="i">ronment; understanding the demand environment; implementation of analytic approaches to product-marketing planning;</field>
      <field key="app" subkey="e">ndixes: program schedule; roster of participants;</field>
      <field key="544" subkey="">9352-B</field>
      <field key="700" subkey="b">658</field>
      <field key="700" subkey="b">general management</field>
    </SEQUENTIAL>
  </section>