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      <record key="001" att1="001" value="LIB902751803" att2="LIB902751803">001   LIB902751803</record>
      <field key="010" subkey="">LIB902751207</field>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Aufsatz, Sammelband</field>
      <field key="090" subkey="">006</field>
      <field key="100" subkey="">blankenship, a.b.</field>
      <field key="104" subkey="a">doyle, j.b.</field>
      <field key="331" subkey="">organization of the marketing research activity</field>
      <field key="525" subkey="">excerpt from: a.b. blankenship and j.b. doyle, marketing research management, american management association, 1966, pp. 42-61</field>
      <field key="544" subkey="n">5929-A;6</field>
      <field key="596" subkey="a">113 - 136</field>
    </SEQUENTIAL>
  </section>