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      <record key="001" att1="001" value="LIB90274110X" att2="LIB90274110X">001   LIB90274110X</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="100" subkey="">katz, robert l.</field>
      <field key="331" subkey="">management of the total enterprise</field>
      <field key="403" subkey="">1. ed.</field>
      <field key="410" subkey="">englewood cliffs, new jersey</field>
      <field key="412" subkey="">prentice-hall</field>
      <field key="425" subkey="">1970</field>
      <field key="433" subkey="">xiv, 657 pp.</field>
      <field key="517" subkey="c">from the table of contents: analysis of the total enterprise: introduction; the general management point of view; the general</field>
      <field key="man" subkey="a">gement functions; the concept of corporate strategy; industry analysis. establishing a competitive advantage: identifying and</field>
      <field key="des" subkey="c">ribing the situation. past strategies and present deployments; evaluating past performance and future prospects; planning</field>
      <field key="cor" subkey="p">orate strategy and deploying resources: planning corporate strategy; organizing for corporate growth: corporate strategy and</field>
      <field key="org" subkey="a">nizational form; toward a more effective enterprise;</field>
      <field key="540" subkey="">0-13-548933-4</field>
      <field key="544" subkey="">5913-A</field>
    </SEQUENTIAL>
  </section>