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      <field key="331" subkey="">Marketing</field>
      <field key="335" subkey="">an introduction</field>
      <field key="359" subkey="">Rosalind Masterson and David Pickton</field>
      <field key="410" subkey="">London</field>
      <field key="412" subkey="">McGraw-Hill</field>
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      <field key="425" subkey="a">2004</field>
      <field key="433" subkey="">XIX, 444 S.</field>
      <field key="434" subkey="">Ill (some col.)</field>
      <field key="435" subkey="">27cm</field>
      <field key="501" subkey="">Includes bibliographical references and index. - Formerly CIP</field>
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