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      <field key="036" subkey="a">US</field>
      <field key="037" subkey="b">eng</field>
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      <field key="051" subkey="">mz||z|||</field>
      <field key="070" subkey="">UBK</field>
      <field key="070" subkey="a">DNB</field>
      <field key="070" subkey="b">UBW</field>
      <field key="100" subkey="">$$L000023956$$aShih, Clara Chung-wai</field>
      <field key="331" subkey="">¬The¬ Facebook era</field>
      <field key="335" subkey="">tapping online social networks to build better products, reach more people, and sell more stuff</field>
      <field key="359" subkey="">Clara Shih. [Foreword by Marc Benioff]</field>
      <field key="403" subkey="">1. print.</field>
      <field key="410" subkey="">Pearson Education</field>
      <field key="412" subkey="">Prentice Hall</field>
      <field key="415" subkey="">Boston, Mass.</field>
      <field key="425" subkey="a">2009</field>
      <field key="433" subkey="">XIV, 236 S.</field>
      <field key="434" subkey="">Ill., graph. Darst.</field>
      <field key="435" subkey="">23 cm</field>
      <field key="501" subkey="">Hier auch später erschienene, unveränderte Nachdrucke</field>
      <field key="540" subkey="a">$$a0-13-715222-1$$b(hbk.) : £15.99</field>
      <field key="540" subkey="a">$$a978-0-13-715222-3</field>
      <field key="540" subkey="z">$$b: £15.99 : CIP entry (May)</field>
      <field key="574" subkey="">GBA922353</field>
      <field key="700" subkey="b">$$L000001334$$a658.872</field>
      <field key="700" subkey="g">$$L000006591$$aMS 5920</field>
      <field key="740" subkey="t">Facebook</field>
      <field key="740" subkey="s">Business enterprises</field>
      <field key="740" subkey="s">Online social networks</field>
      <field key="902" subkey="s">$$L000002381$$aVirtuelle Gemeinschaft</field>
      <field key="902" subkey="s">$$L000000139$$aManagement</field>
      <field key="907" subkey="s">$$L000002381$$aVirtuelle Gemeinschaft</field>
      <field key="907" subkey="s">$$L000002538$$aVermarktung</field>
      <field key="CAT" subkey="">$$aFSEHEP$$c20090819$$h114807</field>
      <field key="CAT" subkey="">$$aFSEHEP$$c20090819$$h115021</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20090819$$h121614</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20090909$$h131023</field>
      <field key="COV" subkey="">http://opac.fh-burgenland.at/repository/cover/0-13-715222-1.jpg</field>
      <field key="FMT" subkey="">MH</field>
      <field key="LDR" subkey="">----2nM2.01200024------h</field>
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