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      <record key="001" att1="001" value="000024059" att2="000024059">000024059 001   L 000024059</record>
      <field key="002" subkey="a">20070612</field>
      <field key="003" subkey="">20100127</field>
      <field key="026" subkey="">AC00974567</field>
      <field key="030" subkey="">z|1dcr|||||17</field>
      <field key="036" subkey="a">DE</field>
      <field key="037" subkey="b">ger</field>
      <field key="050" subkey="">a|a|||||||||||</field>
      <field key="051" subkey="">m||||||</field>
      <field key="070" subkey="">WUW</field>
      <field key="100" subkey="">$$L000017891$$aWiencke, Wolfgang</field>
      <field key="104" subkey="a">$$L000017892$$aKoke, Dorothee</field>
      <field key="331" subkey="">Cards &amp; Clubs</field>
      <field key="335" subkey="">der Kundenclub als Dialogmarketing-Instrument</field>
      <field key="359" subkey="">Wolfgang Wiencke ; Dorothee Koke</field>
      <field key="410" subkey="">Düsseldorf ; Wien [u.a.]</field>
      <field key="412" subkey="">Econ-Verl.</field>
      <field key="425" subkey="a">1994</field>
      <field key="433" subkey="">262 S.</field>
      <field key="434" subkey="">Ill., graph. Darst.</field>
      <field key="435" subkey="">22 cm</field>
      <field key="517" subkey="">$$aLiteraturverz. S. 251 - 255</field>
      <field key="540" subkey="a">$$a3-430-19648-5$$bGb. : DM 98.00</field>
      <field key="574" subkey="">94,N37,0225</field>
      <field key="655" subkey="o">$$3Inhaltsverzeichnis$$A2$$qapplication/pdf$$uhttp://media.obvsg.at/AC00974567-1001$$xHBZ-CE</field>
      <field key="700" subkey="y">$$L000003420$$a3.4.13.</field>
      <field key="902" subkey="s">$$L000006945$$aKundenclub</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20070612$$h103421</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20070822$$h095510</field>
      <field key="FMT" subkey="">MH</field>
      <field key="LDR" subkey="">----1nM2.01000024------h</field>
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