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      <field key="100" subkey="">$$L000013598$$aMelton, Keith</field>
      <field key="104" subkey="a">$$L000013599$$aStewart, John</field>
      <field key="200" subkey="b">$$L000001115$$aChartered Institute of Marketing</field>
      <field key="331" subkey="">International marketing strategy</field>
      <field key="335" subkey="">CIM practice and revision kit ; diploma paper 10</field>
      <field key="359" subkey="">Authors Keith Melton ; John Stewart</field>
      <field key="403" subkey="">3. ed.</field>
      <field key="410" subkey="">London</field>
      <field key="412" subkey="">BPP</field>
      <field key="425" subkey="a">1997</field>
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      <field key="902" subkey="s">$$L000000068$$aInternationales Marketing</field>
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