<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="000000615" att2="000000615">000000615 001   L 000000615</record>
      <field key="002" subkey="a">19890608</field>
      <field key="003" subkey="">20100127</field>
      <field key="020" subkey="c">000563548</field>
      <field key="025" subkey="z">192563-5</field>
      <field key="026" subkey="">AC00030092</field>
      <field key="030" subkey="">z|1dcr|||||35</field>
      <field key="036" subkey="a">DE</field>
      <field key="050" subkey="">a|a|||||||||||</field>
      <field key="052" subkey="">r||||||a|||||||</field>
      <field key="070" subkey="">UBI</field>
      <field key="070" subkey="b">AGBA</field>
      <field key="076" subkey="f">ZR-2001-02-12</field>
      <field key="310" subkey="">Schriften zum Marketing &lt;Berlin&gt;</field>
      <field key="331" subkey="">Schriften zum Marketing</field>
      <field key="405" subkey="">1.1975 -</field>
      <field key="410" subkey="">Berlin</field>
      <field key="412" subkey="">Duncker &amp; Humblot</field>
      <field key="425" subkey="b">1975</field>
      <field key="533" subkey="z">$$L000034114$$aSchriften zu Marketing und Management</field>
      <field key="542" subkey="a">$$a0343-5970</field>
      <field key="700" subkey="z">$$L000000028$$a330 DDC-ZDB</field>
      <field key="902" subkey="s">$$L000000054$$aMarketing</field>
      <field key="902" subkey="f">$$L000000031$$aSchriftenreihe</field>
      <field key="904" subkey="">BOK</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20060901$$h160115</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20090914$$h162645</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100928$$h141057</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100928$$h141057</field>
      <field key="FMT" subkey="">MH</field>
      <field key="LDR" subkey="">-----nM2.01200024------h</field>
    </SEQUENTIAL>
  </section>