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      <record key="001" att1="001" value="LIB900206202" att2="LIB900206202">001   LIB900206202</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Ökonomie</field>
      <field key="100" subkey="">bonoma, thomas v.</field>
      <field key="104" subkey="a">clark, bruce h.</field>
      <field key="331" subkey="">marketing performance assessment</field>
      <field key="403" subkey="">1. ed.</field>
      <field key="410" subkey="">boston, massachusetts</field>
      <field key="412" subkey="">harvard business school press</field>
      <field key="425" subkey="">1988</field>
      <field key="433" subkey="">xiv, 202 pp.</field>
      <field key="517" subkey="c">from the table of contents: introduction: the philosopher's stone; macroeconomic studies of marketing performance; microeconomic</field>
      <field key="stu" subkey="d">ies of marketing efficiency; microeconomic studies of marketing effectiveness; a model for measuring marketing performance;</field>
      <field key="rat" subkey="i">onale for the model, and assumption set; measurement issues and further elaboration; early data: clinical evidence; some</field>
      <field key="pre" subkey="l">iminary research propositions, managerial implications, and hypotheses from the mpa model; further materials and next steps;</field>
      <field key="544" subkey="">13040-B</field>
    </SEQUENTIAL>
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