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      <record key="001" att1="001" value="IHS100679602" att2="IHS100679602">001   IHS100679602</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Soziologie</field>
      <field key="087" subkey="a">74</field>
      <field key="100" subkey="b">Katz, Daniel (Ed.)</field>
      <field key="104" subkey="b">cartwright, Dorwin (Ed.)</field>
      <field key="108" subkey="b">Eldersveld, Samuel (Ed.)</field>
      <field key="112" subkey="b">et al.</field>
      <field key="116" subkey="b">Hartley, Eugene L. (Pr.)</field>
      <field key="200" subkey="b">Society for the Psychological Study of Social Issues (Ed.)</field>
      <field key="331" subkey="">Public Opinion and Propaganda</field>
      <field key="335" subkey="">A Book of Readings</field>
      <field key="403" subkey="">1. Ed.</field>
      <field key="410" subkey="">New York, Chicago, San Francisco</field>
      <field key="412" subkey="">Holt, Rinehart and Winston</field>
      <field key="425" subkey="">1965, August</field>
      <field key="433" subkey="">xx, 779 pp.</field>
      <field key="517" subkey="c">from the Table of Contents: The Nature and Function of Public Opinion: The Role of Public Opinion in a Democracy; Definitions of</field>
      <field key="Pub" subkey="l">ic Opinions and the Public; The Social and Political Context of Public Opinion: Cultural Background, Social Organization, and</field>
      <field key="Eco" subkey="n">omic Structure; Governmental Structure and Process. Political Parties, Pressure Groups; Mass Media; Social-Psychological</field>
      <field key="Pro" subkey="c">esses Basic to Public Opinion: The Psychological Basis of Opinion and Attitude; Group Processes. Interaction, Communication</field>
      <field key="and" subkey="">Influence, Social Reinforcement; Dynamics of Opinion Formation and Change: The Nature of Propaganda and the Propagandist;</field>
      <field key="Pro" subkey="p">aganda Strategies and Techniques and their Effects; Formation and Determination of Public Opinion; the Identification and</field>
      <field key="Mea" subkey="s">urement of Public Opinion and Propaganda: Problems of Data Collection in the Measurement of Public Opinion. Sampling,</field>
      <field key="Int" subkey="e">rviewing, Questionnaire Construction; Anaylsis and Interpretation of Data;</field>
      <field key="544" subkey="">2341-A</field>
    </SEQUENTIAL>
  </section>
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